Blog 15. DigiPack.

We have been asked to produce a digipack which

Blog 14. Shooting Diaries.

Blog 13. Shooting Schedule.

Blog 12. Health and Safety.

There are many precautions and health and safety rules that you need to abide by to create a music video in a safe and efficant way.

Blog 11. Storyboard and Animatic.

This is the first page of the storyboard. We wanted to give an overview of what sort of thing we wanted to do and what kind of shots we were going to use. We used a variety of different viewpoints and interesting angles to involve the audience and to link our music video to the kind of music videos other artists in the pop R'N'B industry do.

For shot one we wanted to let the audience know what was happening from the very beginning although giving some mystery as to what she wants to see the person about. this would be an extreme close up so that the audience can see the writing on the phone.

The shots are mixed into three different sections, one section in a dance studio for the dance routine, the present day, which is the shot including the artist being introduced and the past where we see the two people arguing showing the audience what they used to be like letting the audience get to know them in a way so that there is more emotional response.

For shot 9 we wanted to use a female gaze to let the audience see the male from her perspective and the same with the 10th shot from a males perspective, this is using the Mulvey theory of the male gaze. We are then shown clips of the past when they are arguing and upset so that the mood is set and the audience know how they are feeling.

Blog 10. Mise-en-scene.

Blog 9. Pitch.

We were asked to create a powerpoint presentation to show the ideas we have come up with for our music video and how these things will appeal to the audience. We found research on our artists background, which is an important element to her solo career as fans of 'Danity Kane' her former band will follow her in her solo career. We wanted to do this to get an idea of what sort of people including age groups and gender so that we can make our music video appeal to that sort of audience.
We compared other artists music videos with our chosen artist's older music and wanted to know the sort of theme that we would use to attract a specific audience by comparing and contrasting different videos to the genre of music we are doing.


https://docs.google.com/fileview?id=0BxX0LAwPDMMWZjZmMjA5M2MtMzA1MS00YmYxLTk4ODUtN2ZkM2M0ZDRjNzc2&hl=en

Blog 8. Initial Ideas.

Blog 7. Copying an Exsisting Video.

Blog 6. Video Analysis.

I have chosen to analyse a video by Rihanna with her song 'Unfaithful' and a music video by Leona Lewis 'Bleeding Love'. Both of these music videos are of the same genre which are romantic and about love. This is the sort of music that Aundreas Fimbres creates.

My first video clip is 'Unfaithful' by Rihanna.
http://www.youtube.com/watch?v=rp4UwPZfRis&ob=av2e

This music video is very popular with young people and could be put into the sub genre of love.
The song is obviously to do with being unfaithful and this is shown by using flashbacks of their relationship. By doing this the audience can relate to what is happening by showing how she is unfaithful in everyday life and how she hides it. The rest of the music video is Rihanna on a stage singing but her body movements show that she is unhappy with what she has done but she isnt happy with him anymore.


My second video clip is 'Bleeding Love' by Leona Lewis.
http://www.youtube.com/watch?v=EAMUIBKGZfA

We see from the very beginning of this video clip that it is again about love and could be put in that sub genre but i think that the genre that is should be put under more is pop. We see Leona Lewis and a man in two shots in sequence which lets the auidence know that she is singing about this particular man or man in general. There is one part in the clip that she is singing about that before you realise it you are frozen in time. She is in a very busy street when this line is said so that it has more emphasis on the audience and the whole street freezes for about a second apart from her who is still moving. She is always in a busy place, which lets the auidence know that she is feeling alone and lost without her love. There are clips of the man packing up his things, which lets the audience know what is happening.

In most of the video she is in darkness, which could mean that again she is alone and not together with the rest of society. There is also a moment in the video where she is going up the lift and the man is going down the stairs, this says to the audience that they are going seperate ways as this is happening at the same time and could be in the same building.

towards the end of the video we see how both of them are feeling by expressions and movement and we see a shot of the man alone in what was the busy street which is now deserted in the dark with lots of images of Leona Lewis on the billboards, which shows to us that he has her on his mind and that they both want to be together.

Blog 5. Target Audience of Artist/Band.

I found that Aundrea Fimbres is most popular in the USA and on the west coast of Cananda. She is not very well known in the rest of the world, which shows that she hasn't tried to appeal to other countries. This is also true for her former band Danity Kane who were very popluar in the USA and made bill board chart history for their two albums charting number one in the first week of release. Their second album sold 236,000 in its first week.

She is most popular with females in the age groups of 13-34 years olds, mostly because of her songs becuase they are to do with love and romance. This doesn't really appeal to male's as much as female's. In her former band Danity Kane, males might be more of a target audience because the band member's are dressed up in a perogative way and are seen to be 'sexy'.

By viewing some of her songs on youtube.com I can see that she is very popular, one of her songs called 'Damaged' has had 5,501,199 views, which means that she is very popular and well known in America and parts of Cananda as not many people in the rest of the world has heard of her or hasn't caught on.

I have looked on her myspace page and she has 2342840 views and has 49458 friend's. This shows that she is very popular with people on myspace, which is usually young people and other musician's.

I tried to research the readership of this magazine but I couldn't find anything offical but by looking at the magazine and front page i can see that it will probably be aimed at male's ages 18+ because of the car's in the background, which are very male orientated and how the band are dressed.

Blog 4. Permission.

It was very important that our group wrote a letter of permission to Atlantic Records to ask if we could use this song because it is under copyright laws.
If we hadn't asked for permission we could have been subjected to the servere consequences that you can face if you infringe copyright laws.
There are many reasons why the music industry use copyright. One is because an artist may create a song that becomes very popular and makes millions of pounds, if this song is not copyrighted then anyone in the world can use it to either create another version of it or use it and create money for themsleves with it. This would be bad for the artist that made the song because they are the people that have spent time and money on that song, they would need to create of a profit from it by sales, they wouldnt be able to do this properly if other people we copying it.
The music industry can make a lot of money from charging people that want to use the song, in an advert for example. If it is a well known song lot's of people want to use it especially on TV because people take notice of the advert if it is a song that is popular and well known it draws attention, this allows the music industry to charge lot's of money to many different people for the use of the song.
Another reason is because copyright can last for years and years on one song and if it is very popluar the artists can earn a constant stream of money up until the artists death some times. One example of this is 'Thriller' by Michael Jackson, this was one of the best selling songs of all time and he earned money from that song up until he died. Even after he had died when more people bought his music his family or friends could still earn money from this music.

Blog 3. Song Choice.

The song we have chosen to do for this music video is called, Brush off by Andreas Fimbres. There were other songs that we thought of before choosing this song such as E.T by Katy Perry and Lady Gaga's song Monster. Both of these songs have really unique and interesting lyrics and they arn't specifically about love, whereas most songs are. We thought at first this would be a nice idea so that the music video we made wasn't about love and we could be more creative and experiment with ideas more.
In the end we didn't choose either of these songs because although the lyrics are unique and more interesting to do than an ordinary love song the lyrics are also very sexual and in Monster by Lady Gaga it has some swearing.
We chose Brush off by Andreas Fimbres because after listening to it several times and reading the lyrics we found that we could do so much in the music video for it becuase it is very vague, this would mean that we wouldn't nessassarily have to stick with the everyday love music video.

Aundrea Fimbres ‘Brush You off’ lyrics

Oh
I’m letting go
I’m letting go
I’m letting go
Go, Go, Oh

Been hurt in the past
Don’t want to take it no more
I’ve played this game
I don’t want to play it no more
I scream at you, you scream at me
We attempt to make up
Can’t bring down each other anymore
Who are we fooling, we just need to let go
That’s what I’ve got to do
Need to let go of you

Try to walk away, you still stay
You get up all in my face
I can’t believe that we
Let it get here
I’m letting go
Take all my things, close the door
Can’t take the screaming no more
This ain’t no good for me
Time for me to leave
I’m letting go

I’ve got to brush you off (7x)

Ain’t trying to be mean but I’ve got to do this
But I’m not gonna lie it’s gonna be you that I miss
I’m hating you, you’re hating me
With days just like this
And it’s no longer cured with your kiss
What are we doing, we just need to let go
That’s what I’ve got to do, need to let go of you.

Try to walk away, you still stay
You get up all in my face
I can’t believe that we
Let it get here
I’m letting go
Take all my things, close the door
Can’t take the screaming no
This ain’t no good for me
Time for me to leave
I’m letting go

I’ve got to brush you off (7x)

I’m letting go
I’m letting go
I’m letting go
Go, Go, Oh


Try to walk away, you still stay
You get up all in my face
I can’t believe that we
Let it get here
I’m letting go
Take all my things, close the door
Can’t take the screaming no
This ain’t no good for me
Time for me to leave
I’m letting go

I’ve got to brush you off (7x)

I’m letting go
I’m letting go
I’m letting go
Go, Go, Oh

Blog 2. Exploring Music Video.

Boulevard of Broken Dreams by Green Day.

http://www.youtube.com/watch?v=tijW_SrCoxs

The genre of Boulevard of Broken dreams is Pop Rock, the genre is pop rock because it has rock instruments which has a pop melody to the lyrics and instrumental. From the very start of the video it is made to look like old footage so that we get a feel that it is damaged, this gives the video a darker and more depressing feel as it is a rock band. The video shows the band walking through a desert alone, this gives the audience straight away the impression that they are completely alone in the world. This Song is most popular with females aged 13-17 and males from 13-24. By having a pop type of melody with rock instruments this can appeal to a wider audience.

California Girlz by Katy Perry.

http://www.youtube.com/watch?v=CwE-SLnLkqY

You can tell that this video is in the pop genre because of the beat and by the set in the video. It is colourful and upbeat, which would appeal to quite a wide audience. We know that this song appeals to females aged 13-17 becuase of the pop beat and the idea of the video is very imaginative and outrageous. It also appeals to males aged 35-54, which is a completely different age group altogether and considering the colourful, 'girly' set is strange. Although there are other things in the video which are very likely that males would like to watch it for, such as the promiscuous dancing and costumes. All of these things are completely different to the first video 'Boulevard of Broken Dreams' by Greenday because the beat is happier and faster showing us that it is pop compared to pop rock and the way it is set such as colour, lighting and costumes are a lot brighter and show happiness and not lonliness.


'Love the way you lie ft. Rihanna' by Eminem.

http://www.youtube.com/watch?v=uelHwf8o7_U&ob=av2e

Both Rihanna and Eminem have solo parts in this video and because they are both very popular artists they both equally have their own parts in the video. This is done a lot in music videos because having two different popular artists will appeal to a wider audience with different music tastes. Part of the song could be put in the pop category (the part done by Rihanna) because of the beat and lyrics and the other part of the song done by Eminem could be put in the rap/hip hop category again because of the lyrics and beat. The two parts of the song work really well together and it has been a great success as a song. There is a story line in the video about what both artists are singing about probably from both the females side of the story and the males side of the story. By doing this the audience can visually see what the singers are singing about and gives them a better understanding about what is going on. Compared to the Katy Perry video 'California Girlz' this is much more serious, which you can tell by the lighting and colours used in the video. In the 'California Girlz' video it is very bright and colourful, whereas this video uses silhouettes and dark lighting, which shows to the audience that it is sad and about serious matters. We are taken through the story of this couples life at that particular moments, which involves the audience more and all of the things that are happening in the scene are to do with what the two artists are singing about. This song appeals to females aged 13-24 and males aged 18-24, this shows that it only appeals to younger people perhaps one of the reasons could be becuase young people can relate to the music video better than older people. Compared to the first and second music videos we can see that it is much more serious than the second video and is similar to the first video in this sense, but this video is looking at love from a completely different angle which shows through in the video.

'Candyman' by Christina Aguilera.

http://www.youtube.com/watch?v=Nu-7rPdFjvI&ob=av2e

Right from the very beginning of this music video you can see that it is set in the past just by looking at the costumes, set and make up. It also has a pop beat and goes straight into the song, involving the audience right from the beginning. The colours are bright again but there is a slightly older look to it going back to it being set in the past. There is no real story line to it from what she is singing to what the music video is about, we can see at the beginning that she is performing on stage for sailers, which shows that the lyrics don't relate very much to what is happening in the video. This video appeals to males 45-54, which makes sense as the time the video is supposed to be set is when this age group would have been teenagers and they are male because the dancing and costumes are quite sexual and would appeal to the male audience in that way. This also appeals to females of the ages of 13-24, the reasons for this might be because it is colourful and upbeat and Christina Augilera is very popular and could be seen as an icon to this age group, it also shows a lot of fashion that girls of this age could like. She is seen in the video with three different colour hair and again this could appeal to all hair types, such as blonde, brunette and red head's. This video is very different to the other video's because it is obviously set in a different time period and there is no real story line to go with the lyrics.

Blog 1. Introduction.

For this piece of coursework I have been asked to produce a music video including research, planning and evaluation within the blogs I will be writing. By doing this it will show my understanding of how to create an effective music video. I will be working in a group for this piece of coursework and by the end of the project I will need to show the development of the music video and how I have achieved it, with the video included in the blogs.
By doing this music video I will be using the skills I have learnt from AS media, making a music magazine and using them to create a music video and develop my skills.

This is the link to my AS media coursework.
http://maincoursework.blogspot.com/